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Wafers + Jelly + Beverages + Chocolate
Jelly development, achieving breakthroughs in the industry.
Jelly, as a traditional category with a large market base and steady consumer demand, has immense potential. In the rapidly changing consumer market, jelly products are also evolving towards higher-end, functional, and diversified distribution channels.
2024-10-30
Jelly, as a traditional category with a large market base and unchanging consumer demand, has enormous potential. In the rapidly changing consumer market, jelly products are also developing towards high-end, functional, and diversified channels.
First, high-end. With the gradual improvement of consumption levels and awareness, high-end jelly is becoming increasingly popular. Looking at the market, in recent years, the sales of low-end jelly have declined, while the sales of high-end jelly have increased. Many companies are moving towards high-end, such as brands like Qiao Mama and Taoji, which are continuously upgrading and redefining themselves. Second, functionality. As consumers' health awareness continues to grow, the jelly industry must shift towards health and functionality. The emergence of functional jelly products not only meets current consumer trends but also provides advantages for jelly itself. For example, Qinqin's energy-absorbing jelly, Mengniu's taurine-absorbing jelly, Cherries Maruko's probiotic jelly, collagen peptide jelly, JOLIYOYO's lactic acid bacteria enzyme jelly, Crayon Shin-chan's lactic acid bacteria konjac jelly, and Taoji's collagen jelly, etc. Functional jelly is highly favored by today's consumers, and functionality injects new vitality into the jelly market.
Third, channel diversification. When searching for jelly online, several jelly products on the homepage have monthly sales of around a thousand. At the same time, community marketing through e-commerce, WeChat business, Xiaohongshu, and Douyin has quietly risen, helping companies continuously innovate and upgrade their channels. Offline, the channels for jelly are no longer limited to traditional supermarkets and convenience stores; special channels like milk tea shops, coffee shops, and baking shops have quietly emerged. Entering these special channels not only enriches the product variety in stores but also does not squeeze the survival space of the store's own products, making it easier for merchants to accept. As a fast-moving consumer good with a total consumption volume exceeding 100 billion, jelly is a leisure food category with significant development advantages and a vast market capacity. The jelly industry continues to move forward, catering to the public while also achieving breakthroughs in the industry.
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